Hotels are vying with one another to be the artiest or the most stunning, offering surroundings that are conducive to relaxation for tourists and to productivity for guests on a business trip. Could a stay in a hotel-museum - an original idea - impact positively on business?
Combining work with pleasure by staying in an establishment that gives pride of place to art is 'the' major current trend. In fact, you are not quite sure whether you are staying in a hotel that is home to an art centre or an art gallery offering an accommodation service.
In the heart of the 1st arrondissement, not far from the Louvre, the Drawing Hotel has 48 rooms with a contemporary design and designer furniture. It also has an entire floor that is home to the first private art centre dedicated to promoting contemporary drawing: the Drawing Lab. This means that without leaving the hotel, guests can take in an exhibition between meetings or business appointments.
For its decor, the Dutch hotel chain's CitizenM Hotel was inspired by Brooklyn and its diversity, mixing contemporary art, photographs, objects created by local artists and works on loan from the New Museum: the New York Museum of Contemporary Art. It also collaborated with the 5 Pointz collective of graffiti artists for the painting of its 21 floors, creating, in the process, the Museum of Street Art (MoSa)
; a dive into the different styles of street art not reserved just for hotel guests.
The 21c Museum was founded by contemporary art collectors Laura Lee Brown and Steve Wilson in 2006. The brand has totally transformed 19th-century warehouses in Louisville, Kentucky, to create a hotel where art, design, and hospitality merge. Ten or so other establishments based on this model, with exhibitions and events that are open to the public free of charge, have also emerged across the United States.
In 2018, the AccorHotels Group acquired an 85% stake in the chain, incorporating it into its MGallery
collection of boutique hotels to conquer the North American market.
The first Tribe establishment, the new lifestyle brand by AccorHotels, was opened just a stone's throw from Kings Park Botanical Garden in Perth, the capital of Western Australia. Intended for regular travellers, Tribe is a collection of hotels that pays particular attention to space and decor, with plans for the lobby, guest rooms, and common areas to feature iconic design objects such as chairs by the prestigious Italian design company Moroso, cushions by Jean-Paul Gaultier, and lighting by Tom Dixon. There are plans to open a further 10 Tribe Hotels in Europe and the Asia-Pacific region by 2022.
These arty addresses are set to appeal to discerning guests and business travellers!