Taking advantage of your business travel to play the tourist – a concept dubbed “bleisure” – is now trendier than ever! This term encapsulates the act of combining the personal and work worlds during a business trip. Seeing as you’re there for work reasons, you might as well sample the city’s treasures while you’re at it!
So here are 4 Benelux cities which lend themselves especially well to the mixing of travel genres.
Brussels, city of business. Brussels occupies a strategic geographical location, with 75% of European purchasing power accessible within a 500-km radius! What’s more, the Belgian capital has developed a host of solutions for the organisation of events.
Brussels, city of tourism. With its historic neighbourhoods, Art Deco architecture, cultural diversity and gourmet cuisine, Brussels is bursting with attractions for a high-quality city trip!
Amsterdam, city of business. While Amsterdam is home to numerous international firms, it is also renowned for appealing to start-ups and young talent. The city also boasts a modern, productive and internationally-oriented workforce.
Amsterdam, city of tourism. Roaming alongside the canals on foot or by bike, losing yourself in its traditional neighbourhoods (7,000 of its buildings are classed as historic monuments!), picnicking in Vondelpark or visiting a museum… Amsterdam is a friendly city that oozes charm.
Rotterdam, city of business. Dynamic Rotterdam is home to Europe’s largest port, but the city’s a front-runner in plenty of other sectors too (medical industry, logistics, agri-foodstuffs…). Consequently, it’s a real magnet for companies.
Rotterdam, city of tourism. There’s avant-garde architecture, intense cultural activity, cosmopolitan restaurants and exciting nightlife… So Rotterdam has all the assets to seduce lovers of large cities!
Eindhoven, city of business. Dubbed “the world’s smartest city”, Eindhoven is top of the pile in terms of patents, thanks in particular to a high-tech campus and an exceptional capacity for innovation. There, businesses find themselves surrounded by all the ingredients needed to successfully expand their activity.
Eindhoven, city of tourism. Eindhoven also stands out for the space it allocates to art, design and culture. What’s more, it boasts the Benelux region’s longest street devoted to the night-time economy, where a plethora of restaurants and cafés can be explored.