Blockchain and machine learning: developments for 2018
Why is so much importance given to these technologies? How will they change the world of business travel? Read on to find out.
What is blockchain?
Examples of where blockchain can be applied
Machine learning: predictive analysis for the benefit of travel
Machine learning is actually capable of learning over time by building on data. More specifically, with analysed data at their fingertips, a hotel manager will be able to see the type of room that one of their guests prefers. When this guest next goes to book, the hotel manager will promote this room on the hotel website and offer it to the guest at a discounted rate. The same goes for seat reservations on planes, the type of food customers are likely to eat, the transport they will book, etc. The travel industry would be mad to let this opportunity pass them by: according to a CMO survey conducted by American Express, 83% of Millennials are inclined to let brands track their data if this means they can enjoy a more personalised experience.
Examples of where machine learning can be applied
This may also interest you.
In our increasingly connected world, it is important to make sure that your data is protected on business trips. Read on for our tips!
See how Millennials' expectations and lifestyles are gradually changing the concept of business travel
Check out our business travel offers
- ACCORHOTELS BUSINESS OFFER Receive your negotiated rates by booking in your preferred hotels from our network of over 3,500 worldwide!
- BUSINESS PLUS MULTI-BRAND CARD This flexible offer is tailored to individual travellers as well as companies and offers up to 20% discount on hotel nights worldwide.
- CORPORATE CONTRACTS Customised contracts! Select your preferred destinations and hotels and we will offer you an annual contract with specially negotiated terms and rates.