Germany: business culture
Between opening to the international and local culture discover how to manage your business relations
The country therefore promises positive business prospects, with an international dimension which do not necessarily impact local cultural specificities.
Find below the business etiquette necessary for achieving successful business relationships.
Direct, straightforward communication
It is therefore relatively easy to specify your business objectives and requirements during the initial meeting. Also be aware that communication primarily takes a non-verbal form, whether it be attitude, tone of voice or facial expressions.
According to certain experiments conducted by linguists, words account for only 7% of the overall message. Being aware of your bodily movements can therefore prove to be advantageous. As for physical position, maintain an appropriate distance from your counterpart and do not avoid eye contact. Also adopt an assertive, measured tone; this will indicate determination.
Interpersonal skills are essential
Always be courteous: listen to the person who is speaking, do not interrupt them and respond in an accurate, detailed manner. It’s all about attitude: be diplomatic when attempting to converge ideas.
Structure and precision in meetings
If you run over the allotted time, you will be suspected of inadequately preparing your pitch. You must therefore follow the agenda, even if this may feel a little unnatural, and save additional matters (if these are particularly urgent) for a convenient moment at the close of the meeting, or for another time.
A highly international environment despite regional differences
Finally, if you attempt to speak German your efforts will be much appreciated, but English is most commonly used during business exchanges.
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