Meeting in New York or San Francisco?
Check out our rundown of American subtleties for a guaranteed 'Made in the USA' presentation.
Even if you feel pretty familiar with American culture, some subtleties can be tricky to spot.
Here are a few tips and tricks for delivering a 'Made in the USA' presentation.
Prepare for a crowd
Americans favour a 'launch culture', making sure that everyone's involved right from the beginning.
It can be intimidating, especially if lawyers are present. But it's important to remember that when you're in the USA, the administration of their laws is fundamental. This launch culture is their way of minimising risk.
Make small talk
When you're travelling for business, take the opportunity to chat about your trip so far. This informal introduction will shatter any uncomfortable silence and get your meeting off to a great start.
Time is money
In the same vein, Americans like to conduct very specific meetings that don't deviate from the pre-planned agenda. Start your slot by explaining projected timeframes and points for discussion. And make sure you stick to them!
A word of warning: don't make any unrealistic promises while outlining your plans. Consistency is a key expectation in American business.
Get to the point
Ultimately, you'll be judged on your ability to create and develop, rather than intellectualising a concept. So be practical, map a clear path and leave out any unnecessary details. The key business value here is profitability, and all involved will warm to a project that gets straight to the point.
San Francisco: a cultural microcosm
Be especially vigilant about the duration and precision of your presentation and honour the fact that you're in a place where pitching has become a true art form.
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